Email Marketing: 10 Best Tips to Write Effective Emails.

Technology with its advent has taken a toll even in the field of marketing at last. The e-mail is also known as electronic mail is now turning out as an indispensable medium of marketing on the internet.

Nowadays, we communicate more and more through email. We use Email communication to write something to friends, relatives, colleagues or clients. Whoever the recipient of your email, it is becoming very important that you write email effectively. As you know, by writing an effective email, you can save your time, another person’s time and you can win more trust & confidence from the other end.

Internet as a whole has a wide marketing area because of the fact that it is spread whole and wide over the whole world. This makes it accessible to almost every country and eventually to the people in the country. E-mails are very techno-savvy and more effective and fast. This is the reason that we can now see e-mails developing as an indispensable media of marketing.

More and more people contact each other through email. Even if they mention directly or not, they expect prompt responses. One of the studies by Jupiter Research indicates that 35% of customers expect a reply within six hours, an additional 55% expect a response within 24 hours. Though many people focus on response time, content is just as important. The same study indicated that the lack of a thorough response (45%) will cause online customers to view a company negatively when considering future purchases.

Over the years people and corporate houses have started realizing the advantages of e-mail marketing. E-mail marketing carries a lot of advantages along with it. Some of the benefits are:

a) Speed:
This is the main factor as to why e-mail marketing is considered better and over the other Media of marketing. E-mail marketing along with it brings the advantage of high speed. E-mail marketing has a very high speed of information transfer. It just takes a second for the person to transfer information from his working place to the internet worldwide, where everyone can view it worldwide.

b) Reach:
One another factor as to why e-mail marketing is considered a better option is because of the fact that it has a better reach to the people worldwide than the other media of marketing. E-mail marketing knows no boundaries and this helps the people to continue or conduct their marketing work on a larger scale. The higher reach of e-mail marketing attracts more people towards it and thereby assists the whole marketing process.

c) Inexpensive:
E-mail marketing is comparatively much and cheaper than that of the other media of marketing. The people do not have to incur any special or extra cost to market their product or point of view. Being inexpensive it suits the people and they thereby resort to e-mail marketing than the other Media.

d) Effective:
E-mail marketing is very effective than other media of marketing. The reason being, that they are very techno-savvy, very fast and still pretty cost effective. This whole package makes e-mail marketing very cheap and pretty attractive. This is the reason that e-mail marketing is pretty effective and thus more approachable.

e) Personalized marketing:
E-mail marketing avails the people the opportunity to avail and conduct personalized marketing. In this, people can send emails only to people whom they think that they would be interested in it. In this, the mails will only be forwarded to people on whom the concern is interested.

Thus we see why and how e-mail marketing has turned out to be an indispensable tool in marketing.

10 Best Tips to Write Effective Emails

Learn the art of writing Email

Poorly crafted emails will generate additional emails back & forth, which potentially eating up more of your time. Worse, they can drive unnecessary calls to your most costly channel – your phone. And at that point, customers are bound to be angry and frustrated.

Here are some tips for writing email responses that are both thorough and appropriate:

1. Format your response so that it’s easy to read on a screen. Do not write an email using very long sentences, which are lengthy horizontally. Each line must be short. Ideally, write 5-6 words in each line only and not more than that.

2. Make sure the subject line is concise and meaningful to the recipient. Not just a generic “Response from Marketing Team” But also be careful that it doesn’t look like spam.

3. Have one subject per paragraph. Mention this separately by blank lines, so that its easy to read and understand.

4. Be brief. Use as few words as possible to convey your message. More is not better when it comes to email. An email is not perceived as an electronic letter.

5. Use simple, declarative sentences. Write for a third or fourth-grade audience, particularly if you’re creating templates that are sent automatically. You do not know the education level of your sender or the sender’s level of comfort with the English language.

6. Be sensitive to the tone of the original email. If the sender is upset because of an error on your part, acknowledge the error. Clearly, state what you are doing to correct the situation.

7. Make sure you answer all the questions posed in the original inquiry. A partial answer frustrates the sender and results in additional contacts. It also makes the company sending the response look inept.

8. Make it clear what actions you will be taking next and when the writer can expect the next contact from you.

9. Don’t ask for an order number/case number or any old information which you remember out of your mind only when one is included in the original email…sounds pretty basic, but sometimes people miss very obvious info in an email.

10. Don’t just tell the sender to go to your web site. In many cases, they have already been to the web site and couldn’t find the answers they were looking for. If you want them to go back to the web site, provide a direct link to the exact information the reader needs.
Source: https://nairalearn.com/course/rebirth-email-marketing-course/