"Game of Thrones": How To Market a TV show like a World Cup.

 

"Game of Thrones" 

 How To Market a TV show like a World Cup

It's more like a World Cup than a simple TV show. With 33 million viewers each week, "Game of Thrones" the TV show will surely break Guinness records. it does not come at random, marketing has become a primary goal, especially when the upcoming final season will surely take the audience to new heights with one of the latest monocultural events that the world is waiting impassionately to watch it. real time.

And it's also a huge responsibility to commemorate what is arguably one of the biggest TV shows ever made, which has consolidated its place in popular culture.

In an interview recorded the previous month (February 2019) at the 2019 Varied Variety Marketing Summit, Chris Spadaccini, executive vice president and president of marketing at HBO, presented his ambitious gambling plan of sending the flagship HBO series with style. The marketing of the drama series has already resulted in water chilling moments, both intentional, such as the Super Bowl marketing partnership with Bud Light, and unintended, as when President Trump decided to borrow money. 'Thrones' iconography for one of his ubiquitous tweets.

According to Spadaccini, it's all worth it, as he sees "Thrones" as a back-and-forth at a time when on-demand viewing is fragmenting audiences like never before.

The secret is revealed: Lesson for marketers to plan your campaigns well in advance and hit while the iron is hot and keep the audience hooked by planning their content strategy with the intrigue and cunning of a game of Littlefinger power. Or, testing and optimizing their campaigns in advance. That's how HBO has increased its Twitter fan base @GameOfThrones by nearly a million in recent weeks, including dynamic content and contextual customization. And do not forget the good help at the right time to make sure they watch.

Game of Thrones season 7 is almost over and millions of fans around the world, including 6.2 million followers of Twitter hanging on @GameOfThrones, are waiting for Sunday's big final.

It's time to learn what marketers can learn from the way HBO has achieved such results:

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1. Always plan.

Whether a bastard claims the Iron Throne or not, nothing will be left to chance. Just look back at the brilliant revelation of "Hold the Door". The formula works, while the premiere of season 7 sets a new record with 16 million viewers, a giant leap since the pilot episode of April 11 followed by 2.2 million people.

Marketers keep the audience hooked by planning their content strategy with the intrigue and trick of a Littlefinger power game. Or, testing and optimizing their campaigns in advance.

2. Use word of mouth to create excitement

It takes a year on average to create a new season of the most-watched television franchise in the world (parrotan alytics). So DO NOT forget that fans have to wait a long time for new episodes to air.

HBO builds on a classic content marketing that eliminates social noises such as Valyrian steel through White Walkers In order to keep fans hungry,. However, the most powerful weapon is: word of mouth; via the hashtags #PrepareforWinter and # GoTs7 - and let the fans do the rest.

Another little free lesson for marketers: tasty appetizers of information create an appetite to the size of a Godzilla or a dragon's appetite for the complete meal:

"Season 8 will only feature six episodes, all feature films," HBO has ensured that the audience listens to the launch of the opening credits on July 16th.......Ohhhhhh Yes!

3. TV, Mobile, Desktop - Omnichannel illuminates all screens:

A lesson for marketers: reach consumers on all channels for a complete analysis. Use a centralized consumer engagement platform, such as Selligent, to deliver relevant content at the right time via the right channel - email, SMS, push messages, networks, social networks or dynamic websites.

4. Narration reigns over the world

Lesson for marketers: everyone can get into the story, even the fans. As long as the story is exciting and worth sharing, your brand's reputation will skyrocket.

5. Keep a secret weapon in your sleeve

A lesson for Merchants: Consumers love the videos and you do not need 1,000 extras dressed in chainmail to create compelling stories. Marketers can always use influencers or content providers to make their brand the hero of the winning videos.
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